Imperial Building Services

Here's what's going on, and what a modern setup looks like

What's going on, biggest impact on revenue first

Costs you the most

Nobody's set up to follow up fast.

The trades industry average is that 30 to 40 per cent of leads get lost purely to slow follow-up, not bad ads, not bad pricing, just nobody calling back quick enough. (Tradie Web Guys, across 500+ Australian trade businesses.)

The fix, follow-up automation: the moment someone enquires, they get a reply within minutes, so the lead is still warm when you actually call.

Costs you quotes you've already half-won

Barely any reviews are showing anywhere.

You've built a real following, 463 on Facebook, 539 on Instagram, but the one review platform we could check shows "Not yet rated" on just 2 reviews.

The fix, conversion optimisation: get your Google profile claimed and reviewed properly, then ask every finished job for one. When someone's comparing you against two other builders, this is the first thing they check.

Confuses customers and breaks tracking

You're running two different websites with two different phone numbers for the same business.

imperialbuildingservices.net.au and ibs-wa.com.au, both live, different numbers, different emails, same business.

The fix, landing pages: one website, one number, so customers know which one's real and we can actually tell which number your leads are calling.

Means we're flying blind on ad spend

Neither site has any tracking installed that we could find.

No Google Analytics, Google Tag Manager or Meta Pixel found in the page source of either site, checked 20 September 2026.

The fix, tracking build: confirmed and test-fired before a dollar of ad spend goes out, so we can tell you honestly which ad actually turned into a job.

No free leads behind the paid ones

Outside people searching your exact business name, you don't show up in Google at all.

Ahrefs: 2 keywords ranking in Australia, total. One of them is your own business name.

The fix, SEO: not urgent, ads carry the weight to start, but it's the next thing we build once paid is proving out, so you're not paying for every single lead forever.

THE PLAN

  1. One website, one number.
  2. Tracking confirmed before ads go live.
  3. Fast follow-up agreed, so no lead sits waiting.
  4. Meta Ads first to get moving fast, Google Ads once that's working.
  5. Reviews building on every finished job.

What modern looks like

Live example, click through

Sick of quotes that don't match the invoice?
Ours don't change.

The same format we build for Nexus and our other clients, styled for a builder

Open the full example→

Real page, click around it. Not live anywhere yet, and it's not your final content, just the format.

That's the picture. Nothing here stops us starting, it's what makes sure the ads actually turn into jobs once they're live.

Let's lock in the plan on our call.

Chris